HANDSJohnson City · Kingsport · Bristol · TRI
The most interesting ride in town, once we're running.
Same money as an UberX. A Tesla every time, a quoted fare before you commit, and a screen in the back showing you exactly what the car is thinking. We're not carrying passengers yet — put your name down and you'll be told the day we are.
Intended pricing · not bookable yet
No surge. Ever.
The number you see will be the number you pay. It won't triple because it started raining or because a concert let out. These are the rates we intend to open with, published now so you can hold us to them.
Surge pricing exists to pull more drivers onto the road at busy times. We will run a fixed fleet on scheduled shifts, so there's nothing to bid for — which means there's no reason to charge you more for wanting a ride at the same time as everyone else.
- Quoted before you book, and held for 30 minutes
- Booking direct skips the platform's cut, which should put a lot of trips a little under UberX
- Waiting time will be free for the first 5 minutes, then $0.45/min
- Tip or don't — the operator gets paid either way
In the car
Things a normal rideshare doesn't do
01
The back seat gets a screen
A second display facing you, mirroring what the car's perception system sees — lanes, vehicles, pedestrians, the planned path. We think it will be the best thing about the ride, and it is the first thing we will ask people about.
02
You're told who's driving, with numbers
Operator name, how long they've been with us, the software version the car is on, and their intervention rate as soon as there are 30 days of it. Not a first name and five stars.
03
Quiet by default
No radio, no chat unless you start one. The operator is concentrating and you're probably tired. Say the word and you get music and conversation; say nothing and you get neither.
04
Climate set before you get in
The car will be pre-conditioned to 70°F from the moment it's assigned to you. It's an electric car sitting on a charger — there's no reason for you to get into a cold one.
05
Charging is our problem
No car will go on shift under 70%. If range gets tight mid-shift, you get swapped to another car at no cost and no wait. You will never sit in a Supercharger bay on our clock.
06
You can just say no to the FSD
Ask and the operator drives it manually. Same fare, no sulking, and it is written into the operator handbook rather than left to their mood.
Where we run
Small enough to know every road.
There's a real advantage to running a tight area: drive the same junctions every day and you learn exactly which ones the software finds difficult.
Once we're running, every junction that gives the car trouble gets a note on our map saying what it does there and what the operator should be ready for — and the worst of them go on the telemetry page by name. We are not naming any in advance, because we have not driven them yet and a guess printed next to a junction is worth less than nothing. A national fleet cannot build that local knowledge. It's the entire reason a local operator can be better at this than a giant.
Outside the area? Ask anyway once we open. Long runs to Asheville and Knoxville will be quoted as reserved trips, because we'd rather the car came home with a fare in it.
Launch list
We'll tell you the day we start
There is nothing to book yet. Leave your details and you'll get one message when we're carrying passengers — and if you tell us the trip you'd want, it helps us decide which hours to open with.
It opens your own email app with everything already filled in, so you can see exactly what you're sending and to whom. If your device has no email app set up, the page tells you and shows you the address rather than appearing to send and doing nothing.